Apple Think Different

Oct 19, 2011 by

Apple Think Different
Apple Think Different

Apple Think Different Poster

The Apple Think Different ad in 1997 is all about

* Flaunting convention

It’s about

* Not doing what you think society says you should

It’s about

* Following your heart and not your head

It’s about the only thing that matters: Making a difference that pushes your humanity forward

The people in the ad: Albert Einstein, Martin Luther King, Jr., Richard Branson, Jim Henson, Pablo Picasso, don’t have time for convention, for the status quo, for society’s rules.  They are busy building amazing lives.

We’ve all heard the refrain from Apple: “Think Different” and the world can be your oyster.

But thinking different is hard … it’s scary … it feels lonely …

You have to do things that other people wouldn’t do so you can make a difference: A difference for yourself.

You have to do things that other people might judge you for so you can make a difference: A difference for yourself.

You have to pride yourself on wanting more so you can make a difference: A difference for yourself.

So here are my questions:

* “What convention are you following that is strapping you into your current life?”

* “What one social barrier could you break and allow yourself to think differently enough to do something you’ll remember the rest of your life?”

* “What are you afraid of that keeps you thinking the same as the crowd?”

So here’s my challenge: Take one belief you have and shatter it.  Do one thing that society doesn’t expect and think differently.  Think differently about that one person, that one exciting opportunity, that one place, and let society go.

Take my challenge this week and see if you can be like Apple and Think Different

See you on the wire

— Steven Cardinale

(click here to see the Apple Think Different video on YouTube)

Here is the copy of the entire copy for

Apple Think Different

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” –

Apple Think Different

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