Oct 23, 2011 by

Alicia Keys Unthinkable

Alicia Keys Unthinkable

In shuffle mode my iPod found Alicia Keys’ Unthinkable song, and that got me thinking.

What does it take to Think the Unthinkable? And what does it get you when you do it?

This idea continues as a follow up to my last post on Apple’s Think Different ideas.

Alicia Key’s Unthinkable lyrics have a great line:

“if we do the unthinkable would it make us look crazy” I think the answer is yes.  Always yes.  Always look crazy.  To do anything out of the ordinary, to experience any-thing, any-one, any-place amazing you need to look crazy.

The people in the Apple Think Different ad (the Gandhi’s, Richard Branson’s, Jim Henson’s of the world) all looked crazy when they started.  You can’t do/experience/want something that burns bright without looking crazy to the rest of the world.  But why do you care what you look like to the rest of the world anyway? The rest of the world will limit you, don’t do it to yourself (see James Cameron’s TED talk).

Then Alicia says the most important line … the line that makes a difference …

“if you ask me I’m ready”

So here’s my question: “Are you ready to think the unthinkable?”

Can you really do it? Are you really ready to think differently enough that you make a difference?

What would you look like, sound like, walk like, if you were to

* Think-the-Unthinkable

* See-the-Unseeable

* Want-the-Unattainable

So here’s the challenge (I’m sure you’ve figured it out by now): Find one thing, one person, one idea that is unthinkable, unknowable, untouchable, and think it, know it, touch them. If you take that one step this week you’ll be amazed at how far your journey will take you.

“Whatever you can do or dream you can, begin it.
Boldness has genius, power and magic in it” – Goethe

Alicia says she’s ready.  Are you?

See you on the wire

— Steven Cardinale

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